Sales Performance Associates LLC

Sales Performance Associates unites a group of professionals, partners and processes focused on helping media technology companies like yours develop world class tactical marketing and sales capabilities.

The firm is lead by Executive Vice President and Managing Partner, Jim Cundiff - a former broadcast journalist with more than 20 years of sales leadership, management and marketing experience.  Cundiff has consistently been a sales and sales management leader.  He offers a wide range of personal experience in complex media technology sales gained in companies such as Jefferson-Pilot Data Systems, BASYS Automation Systems and Associated Press Broadcast Technology.

World Class People and Partners

We are a virtual organization - able to draw on a stable of current and former media and media technology executives from around the world.  These sales, marketing and technology associates are drawn from household name companies including Avid Technologies, SONY, Pro Bel, Harris Broadcast, Tribune Broadcasting, FOX, CBS, NBC and more.

As a client, we offer you access to a wide range of services using a worldwide network of associates and partners.  Drawing on these partners, we deliver expertise and assistance with graphic design; trade show/event planning and execution; international distribution and channel management; video/audio production; out-sourced telemarketing, demand creation and telesales; sales process automation; customer relationship system implementation and customization; product marketing; sales personnel assessment; public relations; social and new media utilization and more.

World Class Methods

No single methodology delivers our brand of Media Technology Sales Conditioning.  We draw upon direct, personal experience using, modifying and delivering many of the same tactical marketing and sales methodology solutions used by Hewlett Packard, Avid Technologies, IBM Microsoft Corporation and other world class sales organizations large and small.  We know what works; what needs to be changed to work; and how to mix, customize and amend each to meet your specific needs.   We link our deep media technology sales knowledge and experience with these proven methods, tactics, processes and skills to design your solution.

World Class Processes

Media Technology Sales Conditioning or any other sales effectiveness program is only valuable if it’s actually understood, used and adopted by your marketing and sales team.   Our solutions are always delivered by top-notch media technology sales professionals with years of “in the trenches” marketing and sales experience.  Using engaging workshops, role playing, practice and instruction applied to your real “live” deals and situations; participants immediately appreciate how Sales Conditioning can help them be more successful.  Then we make it stick using scheduled recurrent training, adoption measurement, on-demand coaching and analysis sessions and day-to-day personal contact with your team.  What began as “an interesting new approach” becomes sustainable, repeatable and predictable habits reflected in your bottom line results.

About Sales Performance Associates

Sales Performance Associates helps growing media technology companies achieve sustainable, repeatable and predictable revenue growth by improving sales and marketing processes, methods and execution. Our unique sales conditioning approach helps clients identify more and better sales opportunities; improve the size, qualification and velocity of their pipeline; enhance sales forecast accuracy; win more competitive opportunities; grow business within existing accounts and upgrade overall sales and marketing execution and efficiency.

We address the full range of tactical marketing and sales operations - from demand creation through to close. Sales conditioning starts with a Strategic Assessment workshop with a client's senior management team to define the who, what, where, why and how of sales challenges. Then we deliver a comprehensive report of indicated improvements, a best practices sales process map and a customized plan to deliver the highest return in the shortest time. We work with our client's "live" deals in coaching and training workshops to make new methods and tactics immediately relevant. And to assure adoption, our program includes on-demand opportunity coaching and recurring training to reinforce the new methods.

Your sales and marketing team doesn't need training…they need sales conditioning.