Sales Performance Associates LLC

Over the last two years I have seen numerous research reports benchmarking various aspects of sales and sales management.  Although interesting, none of these surveys focused exclusively on the media technology industry.

What is the state of sales professionalism, management, tactics, processes and methods in the media technology space?  Are there aspects of media technology selling that differ greatly from others industries?

These questions prompted us to launch the first ever study of media technology sales conditioning.

Invited companies represent a cross section of the industry.  The list includes small, medium and large companies.  Relatively new start-ups and long established household names are included.  We have invited executives covering the full range of media technology - from traditional over-the-air solutions to newer solutions addressing IPTV, digital signage and other new media applications.  In short, just about any company with a solution or service used for content creation, acquisition, production, distribution, delivery, management, measurement and monetization has been invited.

Find Out What You Don't Know

Participating executives will receive a pre-publication edition of the survey findings.  They will also have the option to have their individual results compared with the overall survey sample during a free, no obligation one-on-one call with us.  The survey results will be compiled and formally published later this year.

Request an Invitation or Register to Receive Results

If you would like to participate in this first-ever benchmark study of media technology sales professionalism -or- if you would like to receive a free copy of the public report, click on the appropriate link below.  Invitees will get an email invitation within two business days.

Please note that your information will not be distributed to any third party.  Also, your name and your company will not be identified in any version of the results - unless you request a free individual survey results comparison.

Send me a Survey Participant Invitation A confirmation email will be sent to you with additional information.

Register to receive the survey findings summary report A confirmation email will be sent to you with additional information.

About Sales Performance Associates

Sales Performance Associates helps growing media technology companies achieve sustainable, repeatable and predictable revenue growth by improving sales and marketing processes, methods and execution. Our unique sales conditioning approach helps clients identify more and better sales opportunities; improve the size, qualification and velocity of their pipeline; enhance sales forecast accuracy; win more competitive opportunities; grow business within existing accounts and upgrade overall sales and marketing execution and efficiency.

We address the full range of tactical marketing and sales operations - from demand creation through to close. Sales conditioning starts with a Strategic Assessment workshop with a client's senior management team to define the who, what, where, why and how of sales challenges. Then we deliver a comprehensive report of indicated improvements, a best practices sales process map and a customized plan to deliver the highest return in the shortest time. We work with our client's "live" deals in coaching and training workshops to make new methods and tactics immediately relevant. And to assure adoption, our program includes on-demand opportunity coaching and recurring training to reinforce the new methods.

Your sales and marketing team doesn't need training..they need sales conditioning.