We focus exclusively on helping identify and address the unique sales and tactical marketing challenges facing media technology clients - companies with hardware, software and/or service solutions used for content creation, acquisition, production, distribution, delivery, management, measurement and/or monetization.
Our client list spans the media technology spectrum - from companies with hardware, software and services aimed at traditional over-the-air broadcasters to those with newer cloud-based, mobile, IPTV or digital signage solutions.
With more than 25 years of media tech sales and sales management success, Sales Performance Associates is uniquely equipped to get a jump-start on identifying your sales and marketing challenges. We know the marketplace, the players and your prospects' buying drivers. We know the consumer and industrial trends, technologies and business goals that make today's media technology sales environment so dynamic and challenging.
- Emerging new firms challenging larger, household-name competitors
- Organizations using direct, indirect or channel sales models - and those with a combination of sales models
- Clients focused on markets as small as a single city to those with a worldwide sales presence
- Companies using old features-and-benefits or speeds-and-feeds sales methods transition to new consultative, business-value models
...and many more.
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